The following are the positive and negative hints associated with each color.
Keep these in mind when finding the best logo colors for your startup. Remember, great design is half the battle when it comes to building a successful Logo!
white
White is the symbol of purity, innocence, purity, sterility, hygiene and simplicity. This color is related to all the news and everything fresh. Reflecting light, a huge amount of white can be difficult to observe for long periods of time. However, white is a great way to make other colors in your logo more vivid and noticeable.
In many countries, white is the color of weddings. However, in Asia (India, Korea, China) it is traditionally associated with funerals and mourning.
The "germ-resistant" feeling that many whites can signify can have both positive and negative connotations. So be careful about using white if you are trying to create an affordable brand. The best way to avoid negative sets is to mix white with other colors, as many brands do. Consider Nintendo (white + red), Swarovski (white swan + blue or black as background color), and more.
White is about peace, concentration, freedom. Emphasizes the purity and sterility of products or services (which is why it is popular in the healthcare industry), emphasizes "perfect simplicity" (especially when it comes to technology) and is good for luxury products.
Consider using it for healthcare, fashion, baby care products. But try to avoid it if your business is close to energy, finance or agriculture.
Silver
Silver is the color of virtue, purity, elegance, wealth, grace and elegance. It has a metallic feel, which is an excellent description of all the advanced, industrial and technological related. It highlights the high quality of the product and the company's loyalty to state-of-the-art technologies and adds a luxurious but conservative atmosphere.
The silver details on your logo can be a great way to emphasize the elegance and classy side of your brand. There is no doubt that it is used by many car brands (Toyota, Mercedes-Benz, Honda and Citroen).
In addition to transportation, silver works for the IT, fashion, finance and equipment industries, but it can hurt food brands, start-ups in agriculture and baby care companies. These industries need to choose more vibrant and accessible colors such as orange or yellow.
Yellow gold
Yellow means optimism, self-confidence, self-esteem, happiness, encouragement and fun. This color also has a stronger positive hue in Asian countries. For example, in China it is the color of rights, and in Japan it represents courage.
Nevertheless, yellow is not "the favorite color" when it comes to western countries. It can cause associations with jealousy, cowardice, fear, anxiety and even madness. In Russia, for example, there is a common expression "yellow house", which is synonymous with an asylum.
The yellow on your logo attracts attention. But be careful not to use it too much, as it can cause fatigue.
Yellow catches the customer's attention and can trigger impulsive purchases. Its pleasure and "sense of good" atmosphere can help enhance a positive image of the brand. Think McDonald's, Chupa Chups or Subway. Nikon, Bic and Ferrari also chose yellow and succeeded.
The positive contributions of yellow can serve logos in the entertainment industry, baby care products, leisure, sports, energy and business.
The color is traditionally used for superior, unique, high quality products. It creates a nice separation, emphasizing that the product (or a service) is not for everyone, only for the chosen ones, for the elite. That's why it works so well for luxury companies, finance, food, beauty and fashion related companies. The most famous gold logos include Cadbury, Chevrolet, Warner Bros. and 20th Century Fox.
It may seem that such a good positive color could not have negative contributions, but it does not. Excessive use of gold can make your brand look authoritarian, selfish, greedy, dark and opportunistic. So be careful with gold if you run a business in the IT, equipment manufacturing or healthcare industries.
When creating a logo you can always play with shades of gold to match your identity. The brighter metallic shades will help you catch the customer's eye. Silent shades will emphasize the traditional.
Orange
Orange is associated with fun, energy, warmth, excitement, sensuality, comfort, creativity, youth and warmth. Increases energy and boosts mood. This color is an immediate incentive for action, which provokes impulsive purchases, represents a friendly, affordable brand.
It is a perfect choice for entertainment (Nickelodeon), family products and food (Fanta, Dunkin 'Donuts), baby care products, medicines. Use orange if you want your logo to be tangible and vibrant (Firefox, Hermes, Timberland). But always remember the balance, even the orange out with some neutral colors.
In many Asian countries, orange is a color that activates relationships with religion (especially Buddhism and Hinduism).
Orange can also be considered frivolous and immature, excessive and arrogant, in your face and very dangerous, which is not ideal for any customer-centric brand (especially when working in energy, transportation or economics).
Red
Red is one of the most popular and controversial colors. It represents strength and energy, strength and excitement, passion and life, courage and love, celebration and seduction.
Red also refers to war and bloodshed, conflict and aggression, lust and contempt, anger and hatred, anger and anxiety.
The indications for red also vary by country. In Asia it is usually a wedding color. It symbolizes luck, happiness and fertility. In some African countries, on the other hand, red is the color of death and mourning.
Using red to catch the eye is a classic marketing ploy. It encourages impulsive buyers by creating an urgent need, increases hunger, brings customers' attention to the most important parts of the product and invites them to take physical action.
You can definitely use it in your logo (especially if you are trying to create an image of a successful modern market leader). The combinations of red and white or red and yellow are the classics. The red / white compound is used by Coca-Cola, KFC, Levi's, Canon, Lays and Kit Kat. The red / yellow compound is found in the Red Bull and McDonald's logos.
Red is often used in sports (FC Bayern, FC Liverpool, Arizona Cardinals, Chicago Bulls), food, transportation and retail. However, try to avoid it if your company produces baby care products or provides energy or financial services, as red is very aggressive for these industries.
Read the continuation in the third and last part.
