The term "responsive web design" refers to websites that change and adapt their appearance for optimal display on all screen sizes, tablets, smartphones, ipods, kindles along with desktop and laptop screens. Occasionally, in the digital arts industry, it is called "fluid design", "adaptive website design" or "RWD". Non-responsive websites do not change to adapt to different screen sizes, which means they can be difficult to navigate and display on smaller devices.
Sales of desktops have already surpassed sales of mobile phones, and most digital media training sources predict that mobile web usage will surpass desktop usage by 2014. It therefore seems reasonable that it will soon be surpassed. and desktop search from mobile search. Sixty percent of internet users say they would be more willing to buy from mobile optimized websites. Therefore, SEO-dependent companies would make a lot of sense to start making the transition to mobile-friendly websites, and in particular to responsive website designs. Especially as new Google algorithm updates now disapprove of individual mobile-only sites. Like the ones with a.mobi in the url. Increasingly, new websites are being built using responsive design methods to eliminate the need for standalone mobile websites. This decision also dramatically improves the user experience. This leads to greater customer interaction and more sales, as potential customers are not alienated from the tiny text and difficult navigation.
In order for responsive designs to work, a multimedia query is used to determine the screen size from which the site is accessed. The script can detect all devices, whether tablets, laptops or smartphones. It then uses CSS to display the site in its proper format. Images can be resized to fit smaller screens. The text gets bigger and the menus can be switched to a variety of different developing formats, as opposed to the mostly standard horizontal display.
The benefits of using this type of design, compared to creating a mobile version of your site that is completely separate from your original site, are obvious. Each time you update your site, it will be updated for each device and displayed correctly on each screen. You only need to update on one site, while with a separate mobile site it would require a separate site that would also require updating. Often, your websites will be accessed from a tablet. If you have two separate sites, one for mobile and one for PC, it's impossible to guess which version of the site users will see. With responsive design you can control (for the most part) what each screen size will look like.
Several companies provide both fluid design and mobile design for websites. However, RWD methods are constantly improving, so it does not seem to make much sense to have a standalone mobile site. The only case where you might want a separate site would be if you prefer to advertise differently to laptop or desktop users, compared to the way you would advertise
to mobile phone users. For example, a fast food company may want to target people on the go with an instant special offer, but display its upcoming offers and menu to laptop users. Nevertheless, in many cases, a website should serve all users in the same way, so responsive design is the preferred choice.
In the fast paced future, all websites should have responsive design as users expect it. Therefore, in a few years, companies that build non-responsive websites will have to pay for a new website to make up for the lack of content on their site. Therefore, before you start any new website design projects, it would be good to know more about the costs and benefits of custom designs.
